Reimagine sport app experience
Amare Sport Club
Amare Sport Club simplifies the way users book and search for sports courts across Indonesia with their easy-to-use mobile app.
They approached us seeking a complete overhaul of their UI and branding to elevate the user experience and better represent their vision. In addition to revamping the look and feel of their mobile app, we extended the redesign to their web app and landing page, ensuring a consistent and seamless experience across all platforms.
Our goal was to enhance usability while delivering a fresh, modern aesthetic that aligns with Amare Sport Club's mission to make sports more accessible and enjoyable for everyone.
Key Challenge
The previous Amare Sport Club app design felt outdated and didn’t align with the brand’s energetic sports vibe.The user experience was complicated, with a clunky UI and a booking process that wasn’t seamless, leading to user frustration.Eager to fix these issues, Amare Sport Club sought a complete redesign to create a fresh, modern look that better reflects their mission and enhances the overall user experience.
What We Did
For the Amare Sport Club project, we embarked on a comprehensive transformation that went beyond just a redesign, it was a complete evolution of the brand’s identity and digital presence.
First, we tackled branding from the ground up, establishing a refreshed and cohesive look that included:
- A modern color palette reflecting the vibrant energy of sports.
- New style guides covering typography, iconography, and layout principles.
- A well-defined voice and tone to ensure consistent messaging across all platforms.
- Photography guidelines that capture the dynamic spirit of Amare Sport Club and align with the overall aesthetic.
Credits
Creative Director
UI/UX Designer
