Building a Digital Movement for Environmental Action
Telkomsel Jaga Bumi
Telkomsel Jaga Bumi is a sustainability movement that empowers people to take meaningful climate action through carbon offset, waste management, tree planting, and community-driven environmental programs. In 2026, the movement expanded its reach through a nationwide roadshow across four cities, six educational talk show series, and a national sustainability competition, inspiring thousands of participants to take part in creating a more sustainable future.
We built the digital foundation behind the movement, combining immersive event experiences, engaging social media storytelling, and a seamless web platform into one connected ecosystem. By integrating online and offline touchpoints, we helped transform Telkomsel Jaga Bumi into a movement that educates, inspires, and encourages real-world environmental action across Indonesia.
Key Challenge
As Telkomsel Jaga Bumi continued to grow, the challenge was creating a connected experience that could engage audiences before, during, and after every initiative. With multiple programs, including a four-city roadshow, educational talk shows, and a national competition, the movement needed a cohesive ecosystem that could communicate its purpose, encourage participation, and deliver a consistent experience across every touchpoint.The experience also had to make sustainability feel approachable and actionable, transforming awareness into real participation through compelling storytelling, intuitive digital experiences, and meaningful on-ground activations.
What We Did
- We built a unified ecosystem that connected every part of the Telkomsel Jaga Bumi movement, from digital experiences to real-world activations. Our work included designing and developing the official website, crafting intuitive user journeys, and creating a scalable platform that supports event registration, campaign information, and community engagement.
- Beyond the product, we led the creative direction for social media through strategic content planning, campaign storytelling, and visual communication, while organizing large-scale sustainability initiatives, including a four-city roadshow, six talk show series, and a national competition. By combining Event Organizing, Social Media Management, UI/UX Design, and Web Development, we created a cohesive experience that strengthens the movement's impact and inspires more people to take meaningful action for the planet.
Credits
Creative Director
Program Manager
Creative Strategist
Multimedia Designer
Content Creator
