Reimagine sport app experience
Amare Sport
Club simplifies the way users book and search for sports courts across Indonesia with their easy-to-use mobile app.They approached us seeking a complete overhaul of their UI and branding to elevate the user experience and better represent their vision. In addition to revamping the look and feel of their mobile app, we extended the redesign to their web app and landing page, ensuring a consistent and seamless experience across all platforms.Our goal was to enhance usability while delivering a fresh, modern aesthetic that aligns with Amare Sport Club's mission to make sports more accessible and enjoyable for everyone.
Challenge: Looking for better experieces
The previous Amare Sport Club app design felt outdated and didn’t align with the brand’s energetic sports vibe.The user experience was complicated, with a clunky UI and a booking process that wasn’t seamless, leading to user frustration.Eager to fix these issues, Amare Sport Club sought a complete redesign to create a fresh, modern look that better reflects their mission and enhances the overall user experience.
Initial Concept
To address the challenges, we began with intensive research into the user journey and the specific pain points that needed to be resolved. Our goal was to create a more seamless process for users—from searching for courts to booking them, and even renting or purchasing gear—all within a smooth, integrated flow.
We introduced a modern UI that reflected Amare Sport Club’s vibrant and energetic brand, starting with low-fidelity wireframes to map out a more intuitive user experience. From there, we explored several design alternatives, refining the interface until we found the perfect balance between usability and aesthetics, ensuring that every interaction felt effortless for the user.
What We Do
For the Amare Sport Club project, we embarked on a comprehensive transformation that went beyond just a redesign—it was a complete evolution of the brand’s identity and digital presence.First, we tackled branding from the ground up, establishing a refreshed and cohesive look that included:A modern color palette reflecting the vibrant energy of sports.New style guides covering typography, iconography, and layout principles.A well-defined voice and tone to ensure consistent messaging across all platforms.Photography guidelines that capture the dynamic spirit of Amare Sport Club and align with the overall aesthetic.
Final Design
Next, we focused on the mobile app redesign, streamlining the user experience to be more intuitive and visually appealing. But our work didn’t stop there. We also designed the web app (a desktop version of the mobile app) to provide a consistent and accessible experience across devices.
Landing Page Final Design
To support the brand’s digital marketing efforts, we created engaging landing pages that aligned with the new branding and ensured a strong first impression for visitors.Additionally, we developed a comprehensive design system, making it easier to maintain consistency across every aspect of the user interface and future-proofing the brand’s visual identity.
